solutions test - Sciera
page-template,page-template-full_width,page-template-full_width-php,page,page-id-1002,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,footer_responsive_adv,qode-theme-ver-17.2,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-5.6,vc_responsive

the challenge

Millennials. Gen X. Gen Z. Baby Boomers. Typically, marketers tend to only see consumers through these limited generational lens, combined with traditional demographic divides. But if everyone uses the same basic demographic model, none would have a competitive advantage. To grow and retain more relationships than your competition, you’ll need to use behavioral segmentation and personalize every aspect of your experience — starting with communication and marketing. You will need to use consumer data and demographics to identify the interest of specific like-minded individuals.

the solution

We, at Sciera, are able to break the Customer data into smaller meaningful groups based on their buying behavior and lifestyle patterns. Identify and segment the Customer based on buying frequency, recency, brand loyalty, benefit choices, seasonal purchasing and based on distinctive demographic groups.

purchase behavior

Leverage machine learning capabilities to analyze customer behavior throughout the customer journey and identify patterns over time. We can build predictive segments based on the likelihood of different customers making a specific purchase.

occasion or timing

Behavioral patterns in individual customers’ preferences for reading email, browsing social networks, researching products and consuming content are all examples that can be leveraged to help marketers understand the best days and times to target different customers with offers.


Usage behavior can be a strong predictive indicator of loyalty or churn and, therefore, lifetime value. You can test different actions and approaches to increase usage from existing customers and attract more new customers.

customer journey stage

Building behavioral segments by customer journey stage allows you to align communications and personalize experiences to increase conversion at every stage. Discover barriers and drivers and opportunities for improvement.

benefits sought

Group customers into segments based on their desired benefits and personalize your marketing accordingly for each segment. In some cases, the desired benefit may also be predictive of a customer’s likelihood to purchase, potential lifetime value, or even their likelihood to churn.

customer satisfaction

Measure satisfaction, with data that can be captured & updated in real-time, and at every stage of the customer journey. Answer questions such as which of your customers are least satisfied and what factors impact customer satisfaction.

the Sciera edge

With a combination of highly granular data, our technology and advanced analytical proficiency, we are able to predict channel behavior at a customer and segment level. Our solutions enable your teams to identify and act on these predictions. You can optimize touch-points, locations, time, devices, triggers to get very precise with your targeting. Maximize response and consumer interaction with your product’s communication and advertising and get more returns on your investment.


Your most loyal customers are the most valuable assets to any company. They are cheaper to retain, usually have the highest lifetime value. Customers segmented by their level of loyalty to can help you identify their needs to make sure you are satisfying them.


Interest-based behavioral segmentation can be instrumental to delivering personalized experiences that keep customers engaged and coming back for more. Increase product usage, cross-sell or upsell offers, or deliver the right content and communications to help move them along the path to purchase.

engagement level

Segmenting your customers by their level of engagement is hugely valuable for understanding which customers are most and least engaged with your brand at any given time and why and, most importantly, figuring out what you’re going to do about it.

user status

User status is another way to behaviorally classify different customers by their relationship to your business. Segment them into Non-users, prospects, First-time buyers, regular users and defectors.