Sciera provides a solution suite for Nonprofit and Not for Profit organizations
to digitally power fundraising & public outreach campaigns
We bring our 12 years of data and technology experience to digitally-empower organizations,
in driving the agenda for the Public Good.
ACCELERATE YOUR DONOR ACQUISITION WITH A DIGITAL FIRST APPROACH
Reach your audience through new channels, leverage first-party and third-party data to create opportunities with cause-focused content.
BUILD SCALE FOR PUBLIC AWARENESS & ENGAGEMENT
Target a unique channel of customers using look-alike modeling, increase awareness, engagement and scale your campaign’s performance.
EXECUTE DIGITAL CAMPAIGNS WITH FLEXIBILITY AND TRANSPARENCY
Optimize audience- driven campaigns and get maximum ROI based on real-time campaign performance.
Donor profile: Deeper insights into donor behavior
Donor acquisition: Response models for targeted campaigns
Donor value management: RFM models to maximize contributions
Repeat contributions: Retain valued donors
Look-alike Modeling: Analytics & profiling of audience segments
Historic behavior: Response to previous digital campaigns
Household-level profiles: Geo, demography, house type
Mover analytics: Comprehensive Pre-move and Post-move insights
Digital Engagement: Continuous and tailored digital engagement
Digital Strategy: Increase awareness & performance across segments. Features for post-cookie world.
Audience: Cost effective digital channels to identify new audience
Contextual engagement: What-When-How
Campaign Strategy : Establish goals, objectives & KPIs
Campaign Planning: Recommend channel mix & frequency. No minimum spend & flexible engagement.
Campaign Execution: Deliver, monitor, measure & report. Access to bid logs & win logs.
Campaign Optimization: Continuously improve campaign KPIs
Maximize Donor Accqusition, Awareness & Contributions
Maximize awareness for public messages
Expand audience base at scale
Respond to changing audience behaviour
Acquire new donor contributions
Retain and renew donors
Target donors cost efficiently
Track key metrics across audience journey
Get real-time & continuous campaign metrics
Transparent and granular reporting