Sciera provides a solution suite for Nonprofit and Not for Profit organizations
to digitally power fundraising & public outreach campaigns
We bring our 12 years of data and technology experience to digitally-empower organizations,
in driving the agenda for the Public Good.
IMPACT
01
ACCELERATE YOUR DONOR ACQUISITION WITH A DIGITAL FIRST APPROACH
Reach your audience through new channels, leverage first-party and third-party data to create opportunities with cause-focused content.
02
BUILD SCALE FOR PUBLIC AWARENESS & ENGAGEMENT
Target a unique channel of customers using look-alike modeling, increase awareness, engagement and scale your campaign’s performance.
03
EXECUTE DIGITAL CAMPAIGNS WITH FLEXIBILITY AND TRANSPARENCY
Optimize audience- driven campaigns and get maximum ROI based on real-time campaign performance.
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Donor
Intelligence -
Donor profile: Deeper insights into donor behavior
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Donor acquisition: Response models for targeted campaigns
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Donor value management: RFM models to maximize contributions
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Repeat contributions: Retain valued donors
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Audience
Insights -
Look-alike Modeling: Analytics & profiling of audience segments
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Historic behavior: Response to previous digital campaigns
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Household-level profiles: Geo, demography, house type
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Mover analytics: Comprehensive Pre-move and Post-move insights
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Digital
Reach -
Digital Engagement: Continuous and tailored digital engagement
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Digital Strategy: Increase awareness & performance across segments. Features for post-cookie world.
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Audience: Cost effective digital channels to identify new audience
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Contextual engagement: What-When-How
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Campaign
Management -
Campaign Strategy : Establish goals, objectives & KPIs
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Campaign Planning: Recommend channel mix & frequency. No minimum spend & flexible engagement.
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Campaign Execution: Deliver, monitor, measure & report. Access to bid logs & win logs.
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Campaign Optimization: Continuously improve campaign KPIs
Maximize Donor Accqusition, Awareness & Contributions
Outreach
Maximize awareness for public messages
Expand audience base at scale
Respond to changing audience behaviour
Fund Raising
Acquire new donor contributions
Retain and renew donors
Target donors cost efficiently
Measurement
Track key metrics across audience journey
Get real-time & continuous campaign metrics
Transparent and granular reporting
