January 5, 2020
How Analytics and AI are Changing Traditional PPC Models
It’s no secret that AI and analytics are trending topics across industries, and the PPC world is no different. Although
November 25, 2019
The Growing Influence of Predictive Analytics in Healthcare
Simply stated, predictive analytics is the process of studying and learning from historical data to make predictions. In the case
November 25, 2019
Can IoT analytics transform Telecom?
What is IoT Analytics? IoT Analytics is the application of analytics tools and procedures on huge volumes of data that
November 25, 2019
How can data drive growth by streamlining the 7Ps of business?
There are 4 connected devices per person and every human being is generating massive amounts of data every second of
October 14, 2019
How data can drive Agile decision making
Gut-based decision-making processes have now died an unlamented death in enterprises. Most organizations can collect huge amounts of data with
October 14, 2019
Why Analytics is central in enterprise Digital Transformation
Digital transformation is a widely circulatedtermthat has taken the industry by storm. It seems like every organization wants to jump
October 14, 2019
Why Financial Services must cash in on the analytics wave
Financial services are under constant pressure to find innovative ways to grow their revenue and assets. Simultaneously, competition is extreme
September 12, 2019
How to make your Data initiatives meaningful?
Every second of our lives data is being generated by around 4.5 billion individuals on this planet, who on an
September 12, 2019
The big challenges of marketers that data can solve
Data is a key factor in analyzing consumer behavior and data driving marketing strategy decisions. Marketers can learn a lot
September 12, 2019
Trigger Analytics – How knowing the key 'moment of truth' can drive product success
If you ask any marketing team what their goal is, you will get a unanimous answer To reach customers at