Problem Overview A large Cable operator, headquartered in Atlanta, serving close to 10 million households approached Sciera to help process the video click stream data from its set top boxes from its video subscribers. Media companies have a keen interest to understand the viewership patterns of their...
Within the telecommunications space, more than 60% of customer relationship changes are due to a move event. For some customers, this event means transferring an existing cable and internet package from their old home to their new home. For others, a move represents the most...
One of the industries to have profited the most from the advent of big data has been advertising. The flow of communication between advertisers and consumers has been drastically altered and improved with the use of big data. Today, big data and analytics is helping...
5G is expected to hit the market by 2020. By 2021, the number of 5G connections could reach anywhere between 20 million and 100 million. Some estimates even put the figure at 200 million connections. The spending on 5G mobile infrastructure is forecast close in at $ 2.3 billion. Other reports suggest that 5G will serve...
It’s no secret that AI and analytics are trending topics across industries, and the PPC world is no different. Although campaign optimization is one of the most critical priorities of any PPC manager, a lot of time is wasted in tweaking bids, changing campaign settings, identifying trending...
Simply stated, predictive analytics is the process of studying and learning from historical data to make predictions. In the case of healthcare, this ability can have vast potential implications. Today, healthcare organizations are gathering better and more data about patient behavior, psychology, and biometrics. Predictive analytics is helping doctors apply...
What is IoT Analytics? IoT Analytics is the application of analytics tools and procedures on huge volumes of data that are generated by various devices connected by the internet. Of course, there is a huge potential for IoT analytics making an impact across various industries. IoTAnalytics can help organizations...
There are 4 connected devices per person and every human being is generating massive amounts of data every second of their lives. If analysts are to be believed, we have managed to generate 90% of all the data in existence in the last 2 years.And, of course, it...
Gut-based decision-making processes have now died an unlamented death in enterprises. Most organizations can collect huge amounts of data with ease without hurting their pockets. This has brought in the phenomenon of data-driven decision making at pace, i.e. Agile decision-making. Decisions taken after analyzing the data collected is impacting every sphere...
Digital transformation is a widely circulatedtermthat has taken the industry by storm. It seems like every organization wants to jump on the bandwagon to reap its benefits. But the term has been pretty loosely used currently and the core concept has become somewhatfuzzy. So, a baseline explanation first....