Gut-based decision-making processes have now died an unlamented death in enterprises. Most organizations can collect huge amounts of data with ease without hurting their pockets. This has brought in the phenomenon of data-driven decision making at pace, i.e. Agile decision-making.Decisions taken after analyzing the data collected is impacting every sphere...
Digital transformation is a widely circulatedtermthat has taken the industry by storm. It seems like every organization wants to jump on the bandwagon to reap its benefits. But the term has been pretty loosely used currently and the core concept has become somewhatfuzzy.So, a baseline explanation first....
Financial services are under constant pressure to find innovative ways to grow their revenue and assets. Simultaneously, competition is extreme as financial service providers compete for the wallet share of customers. To beat the competition and drive sales, financial services are looking at versatile technology channels like the cloud, advanced...
Every second of our lives data is being generated by around 4.5 billion individuals on this planet, who on an average spend around 6.5 hours on the internet. With the advent of the IoT and other connected devices, even machines are generating data. It has now become extremely easy...
Data is a key factor in analyzing consumer behavior and driving marketing strategy decisions. Marketers can learn a lot from the huge amounts of data available and help create a better customer experience and drive customer acquisition. But that’s self-evident. Let’s look at the specific challenges in the marketing...
If you ask any marketing team what their goal is, you will get a unanimous answer - to reach customers at the moment that will influence their decisions the most. Given the complex needs of customers, and the myriad products available, understanding exactly when to get in touch with...
We all know about big data and the impact it is having on industries across the board. Right from government organizations to manufacturing companies, all are trying to reap the maximum benefits they can from big data. The ability to collect and process large amounts...
The headlines tell us that the automobile industry has been a leading adopter of IoT technology and has very willingly jumped on the digitization bandwagon. Increasing consumer demands for mobility and round-the-clock connectivity has overhauled “business as usual” in the automotive industry. In fact, vehicles...
It’s not disputable that organizations today have more data than they ever had at their disposal. But, managing this data and deriving actionable insights from it is easier said than done.First off, enterprises themselves need to open up to new ways of doing things and to be more curious...
Technology is an important element in progress. See, we can always do something better. We can improve water technology, or energy efficiency. There is always progress forward using technology and that's where innovation starts. – Santiago CalatravaAccording to the National Institute of Standards and Technology the data gleaned from smart grids...