February 11, 2020
How Businesses Can Leverage Sentiment Analysis to Create A Stellar Customer Experience
Everyone remembers the infamous United Airlines incident. One of their passengers, an elderly doctor, was forcibly removed from the aircraft
February 11, 2020
Are you harnessing the true power of unstructured data?
Traditionally data analytics has been performed on structured data. But it’s fair to say that most organizations have not explored
February 11, 2020
Can traditional cable and media companies leverage data to overcome the digital challenge
“The way that we’re consuming what we watch. Netflix, binge-watching, destination agnostic were not terms. It was about networks, times,
January 11, 2020
Sciera implements Set-top box Data Analytics for a Cable Major
Problem Overview A large Cable operator, headquartered in Atlanta, serving close to 10 million households approached Sciera to help process
January 11, 2020
Comcast uses Sciera’s Realwatch for Trigger marketing campaigns
Within the telecommunications space, more than 60% of customer relationship changes are due to a move event. For some customers,
January 5, 2020
Big Data – Creating a Big Impact on AdTech
One of the industries to have profited the most from the advent of big data has been advertising. The flow
5G is expected to hit the market by 2020. By 2021, the number of 5G connections could reach anywhere between 20
January 5, 2020
How Analytics and AI are Changing Traditional PPC Models
It’s no secret that AI and analytics are trending topics across industries, and the PPC world is no different. Although
November 25, 2019
The Growing Influence of Predictive Analytics in Healthcare
Simply stated, predictive analytics is the process of studying and learning from historical data to make predictions. In the case
November 25, 2019
Can IoT analytics transform Telecom?
What is IoT Analytics? IoT Analytics is the application of analytics tools and procedures on huge volumes of data that