Simply stated, predictive analytics is the process of studying and learning from historical data to make predictions. In the case of healthcare, this ability can have vast potential implications.Today, healthcare organizations are gathering better and more data about patient behavior, psychology, and biometrics. Predictive analytics is helping doctors apply...
What is IoT Analytics?IoT Analytics is the application of analytics tools and procedures on huge volumes of data that are generated by various devices connected by the internet. Of course, there is a huge potential for IoT analytics making an impact across various industries.IoTAnalytics can help organizations...
There are 4 connected devices per person and every human being is generating massive amounts of data every second of their lives. If analysts are to be believed, we have managed to generate 90% of all the data in existence in the last 2 years.And, of course, it...
Gut-based decision-making processes have now died an unlamented death in enterprises. Most organizations can collect huge amounts of data with ease without hurting their pockets. This has brought in the phenomenon of data-driven decision making at pace, i.e. Agile decision-making.Decisions taken after analyzing the data collected is impacting every sphere...
Digital transformation is a widely circulatedtermthat has taken the industry by storm. It seems like every organization wants to jump on the bandwagon to reap its benefits. But the term has been pretty loosely used currently and the core concept has become somewhatfuzzy.So, a baseline explanation first....
Financial services are under constant pressure to find innovative ways to grow their revenue and assets. Simultaneously, competition is extreme as financial service providers compete for the wallet share of customers. To beat the competition and drive sales, financial services are looking at versatile technology channels like the cloud, advanced...
Every second of our lives data is being generated by around 4.5 billion individuals on this planet, who on an average spend around 6.5 hours on the internet. With the advent of the IoT and other connected devices, even machines are generating data. It has now become extremely easy...
Data is a key factor in analyzing consumer behavior and driving marketing strategy decisions. Marketers can learn a lot from the huge amounts of data available and help create a better customer experience and drive customer acquisition. But that’s self-evident. Let’s look at the specific challenges in the marketing...
If you ask any marketing team what their goal is, you will get a unanimous answer - to reach customers at the moment that will influence their decisions the most. Given the complex needs of customers, and the myriad products available, understanding exactly when to get in touch with...
We all know about big data and the impact it is having on industries across the board. Right from government organizations to manufacturing companies, all are trying to reap the maximum benefits they can from big data. The ability to collect and process large amounts...