Sciera, Author at Sciera
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Author: Sciera

Problem Overview A large Cable operator, headquartered in Atlanta, serving close to 10 million households approached Sciera to help process the video click stream data from its set top boxes from its video subscribers.  Media companies have a keen interest to understand the viewership patterns of their...

One of the industries to have profited the most from the advent of big data has been advertising. The flow of communication between advertisers and consumers has been drastically altered and improved with the use of big data.  Today, big data and analytics is helping...

It’s no secret that AI and analytics are trending topics across industries, and the PPC world is no different. Although campaign optimization is one of the most critical priorities of any PPC manager, a lot of time is wasted in tweaking bids, changing campaign settings, identifying trending...

Simply stated, predictive analytics is the process of studying and learning from historical data to make predictions. In the case of healthcare, this ability can have vast potential implications. Today, healthcare organizations are gathering better and more data about patient behavior, psychology, and biometrics. Predictive analytics is helping doctors apply...

What is IoT Analytics? IoT Analytics is the application of analytics tools and procedures on huge volumes of data that are generated by various devices connected by the internet. Of course, there is a huge potential for IoT analytics making an impact across various industries. IoTAnalytics can help organizations...

Gut-based decision-making processes have now died an unlamented death in enterprises. Most organizations can collect huge amounts of data with ease without hurting their pockets. This has brought in the phenomenon of data-driven decision making at pace, i.e. Agile decision-making. Decisions taken after analyzing the data collected is impacting every sphere...

Digital transformation is a widely circulatedtermthat has taken the industry by storm. It seems like every organization wants to jump on the bandwagon to reap its benefits. But the term has been pretty loosely used currently and the core concept has become somewhatfuzzy. So, a baseline explanation first....